MyHouse
Description
MyHouse is a comprehensive real estate service platform specializing in sales, brokerage, and home-searching. By combining cutting-edge technology with a deeply personal approach, MyHouse guides people from their initial spark of interest to the final step of making “a house,” “MyHouse.” MyHouse ensures that every home-search journey is catered to with clarity and care.
Client
MyHouse
Year
2025
Category
Strategy, Branding
Details
MyHouse distinguishes itself from competitors through a combination of emotional intelligence and operational excellence. MyHouse is everything one’s house should be: Empathetic, Confidence-Inspiring and Dependable.
Brand Purpose
MyHouse is driven by the belief that a home is far more than just a physical space, and that a home is a sanctuary for memories, dreams and stories. The brand’s purpose is to transform the often daunting task of home searching into something of an emotionally engaging, intuitive journey, one that feels as warm, welcoming and personal as a heartfelt embrace.
Brand Promise
Always deliver the right home, at the right time, in the right way. In every interaction, MyHouse commits to transforming the journey of home searching into a warm, efficient, and ultimately fulfilling experience, ensuring that people always feel they’ve found their most valued treasure: home.
Logomark Concept
MyHouse.com logomark is an abstraction of an emotionally-engaging physical action of a hug; hugging, as an act could indicate, among several other things, a strong presence of empathy and support, an unshakeable feeling of warmth, attachment, possession and rejoice, and even a spontaneous, involuntary outcome in wholesome celebrations.
