Kashi Capital
Description
Kashi Capital, an NBFC dedicated to empowering underbanked MSMEs, required a reimagined visual identity to reflect its mission of financial inclusion and socio-economic growth in rural and semi-urban India.
Client
Kashi Capital
Year
2021
Category
Visual Identity
Details
Kashi Capital is a Non-Banking Finance Company dedicated to bridging the financial gap between rural Bharat and urban India by supporting MSMEs in underdeveloped regions. My role was to rework their visual identity, aligning it with their core mission of empowering communities and fostering inclusive growth.
The redesigned identity draws inspiration from the Ganges' confluence, with the logo symbolizing unity and the seamless flow of financial resources. The color palette incorporates deep ink blue for trust and vibrant red for growth, ensuring the design reflects both reliability and progress. Modern, approachable typefaces were chosen to convey professionalism and accessibility, reinforcing the brand’s connection to its diverse audience.
The updated visual identity not only captures Kashi Capital’s innovative and inclusive approach but also creates a cohesive representation of their commitment to empowering MSMEs and driving sustainable development in India’s underbanked regions.
