Coucal Consulting

Coucal Consulting is a startup founded by a team of operations and management experts keen at helping organizations navigate change. When I began working with and on Coucal, the name selection was inspired by the founding team’s vision, which wholly reflected the characteristics of the Greater Coucal bird; the rare bird, which is quite hard to spot, is extensively recognized as a bringer of good, positive transformation, resilience and adaptability. All this perfectly aligned with the mission to guide enterprises to success through volatile markets.

I identified their core brand attributes as Resilient, Transformative, and Vibrant. This led me to their core message: Delivering value through change.

Coucal’s holistic vision and approach to drive definitive transformation needed a construct. I encompassed this within the brand’s core phrase, “Mind. Matter. Value.”

The idea of building Coucal for prospects naturally informed the tagline, “Become future-ready, today.”

The visual language builds on a primary color of saturated orange for energy, complemented by tangerine and yellow for warmth and boldness.

The logo, an abstraction of the Greater Coucal’s vibrant colors, captures transformation and focus. The saturated yellow-oranges for the wings signify growth through change, while the eye symbolizes precision and vision, reflecting Coucal’s ability to identify and act on opportunities. The eye element became a focal point in various brand marks and designs, reinforcing Coucal’s forward-focused vision and resilience.

Poppins was chosen for its impactful, confident look, paired with Inter for approachability and balance.